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Together with the festive atmosphere of the Chinese New Year celebration, boutique developer BON Estates unveiled its latest upcoming project, Bon Kiara in Mont’Kiara here recently.

“你这么努力打拼，为的是什么？” 这道问题，可以有千万种回答，但当中肯定包括了“ 我想要有个属于自己的家” 或是”我想给家人一个更好的生活环境”的答案。

For Tengku Asaad and Rahayu Permatasari, the kitchen is not just the heart of their home; it’s also at the heart of their business. During the pandemic, the couple started The Daily Broth, a home business offering nutritious slow-cooked bone broth. This bowl of goodness first made for their little boy is now helping nourish kids and adults around the Klang Valley and other parts of Malaysia.

成家立业，一直是许多人踏入社会后努力实现的目标之一。不过，以前对于成家立业中的“成家”，解读比较简单，那就是跟自己喜欢的对象结婚生育，进而组织完整的家庭。

买房是许多人努力打拼的动力之一，然而不同的是，现代人在买房的观念上开始有了转变，城市生活的节奏与方式，让他们重新探讨“家”的含义。现代人买房除了想要有瓦遮头，有个安乐窝之余，更重要的是营造精致生活与个性化的家居空间。

Pets have become part of our family, and at Bon Kiara, special care has been taken to create a welcoming environment that is equally welcoming for both two-legged and four-legged members.

BON Estates’ #BonWithYou promotional campaign that ran from Aug 16 to Sept 18 involving the deployment of a ‘Kombi Van’ style to different parts of the Klang Valley drew in the crowds, especially the “new generation of home seekers”.

Continuing its successful strategy of reaching out to modern urban dwellers in novel and innovative ways, BON Estates once again struck a chord with a new generation of home seekers by sharing the message of its upcoming Bon Kiara project in intriguing Kombi Van style.

BON Estates was initially founded in 2012 in Penang and engaged in developing a handful of landed property projects. In 2015, BON Estates’ founder, Goh Soo Sing, rebranded the company and expanded the business to explore opportunities in Kuala Lumpur.

This article first appeared in City & Country, The Edge Malaysia Weekly on September 26, 2022 – October 2, 2022. When Bon Estate Development Sdn Bhd CEO Chan Jin-Wy was young, he lived in a housing area with a “big padang” in front of his house. He recalls the neighbourhood children gathering at the field to play in the evening and older folk strolling there in the early morning.